Dreaming of Social Media Success – Thoughts from #Sreeattle 2015

"Can you make me Twitter-famous” or as referenced occasionally by the younger crowd “Instafamous?” I often hear this question from friends and some brands. The rise of social media platforms in the last few years has spawned the idea of instant validation and a podium to express point of views and beliefs. While there is a bit of validity to this idea, taking a step back and examining social media closer, the truth is much like other communication platforms – success doesn’t happen overnight and the “gurus” and “mavens” of the digital world often obtain their status after months if not years of dedicated cultivation and practice.

Last week I had the opportunity to listen to "Sleepless in Sreeattle - A Night of Social Media," a lecture hosted by UW Comm Lead at the Seattle Art Museum. The talk featured renowned social media expert Sree Sreenivasan, Chief Digital Officer at the Metropolitan Museum of Art and former professor at the Columbia School of Journalism. He’s been named one of AdAge's 25 media people to follow on Twitter and one of Poynter's 35 most influential people in social media. In his current role Sree oversees a team of 70 people on the digital side - video, apps, mobile, social, geolocation, web, data, e-mail, and more. Sree describes his current role as telling “a million stories about a million pieces of art to a billion people.”

The talk focused on how to get the best use out of time invested online and how to build more fans and followers and how to do so in a smart, strategic, and sustainable manner. As Sree joked near the beginning of the talk, the premise alone is enough to warrant a hefty conference fee type of price tag. Yet thanks to Hanson Hosein, Sree, SAM, and UW Comm Lead it cost less to attend than a drink at Starbucks.

Wide spread use of social media has created an interesting challenge, how do you get heard in the midst of all the shouting? Sree provided a powerful answer to the question, “Where everyone is a content generator, those who are trained will rise to the top.” Social media has created an unprecedented opportunity to be heard but it’s not as simple as turning on your smartphone and snapping a few pictures on Instagram or sending some tweets. To get to the expert level, consider Sree’s ABC and SAA rule: Always be collecting; share as appropriate.

An excellent example of sharing as appropriate arose early in the talk as we all paused for a moment of silence to open up the lecture in honor of those who lost their lives in the Charlie Hebdo shooting. This brief act of respect stemmed from Sree’s earlier pledge to temporarily stop tweeting and posting following the shooting. His intention was to do his part to reduce the amount of “noise” being produced that day and allow the truly important information to rise to the top. As he put very eloquently during the talk, “don’t promote yourself when the world is falling apart.”

It’s no secret but social media similar to a resume should always be up-to-date and reflect the best most current you. Relevant accomplishments or tasks even if temporary should be part of your digital footprint. For photographers this might mean highlighting one of your best photos or for writers it might be a link to your most recent post. This tip applies to all social networks but is particularly important for sites like LinkedIn or Twitter which are often used as a basis for your digital identity.

Whether it’s Anthony Weiner’s dick pic or the epic lewd tweet by US Airways. Social media provides users the power to engage with larger audiences but it can also be the gateway to trouble.

With this in mind, it’s important to be deliberate, strategic, and smart in all social media usage. Sree mentioned during the talk he spends 3 to 6 minutes composing his tweets. Why? “It’s the only thing that could potentially get him fired or divorced,” Sree joked.

Social media at times seems much removed from reality but as we’ve seen countless times since its invention, it has real world impact and consequences.

It’s tempting after signing-up for your first social network to jump atop the soap box and start spouting your perspective and point of view. Social media is powerful beyond its broadcasting capabilities however. One of the elements which has made social media such a unique medium in modern day is its ability to facilitate listening and create conversations. With this in mind it’s important to consider those on the other end of your bullhorn. Pausing for a second you’ll notice everyone all of a sudden has a bullhorn similar to yours, even if it’s spouting a point of view which deeply conflicts with your own.

Here lies the true challenge of becoming a social media “expert” or “guru,” it’s all tied to authenticity and people.

Often what’s common sense in real life is common sense on social media. Like the real world, social media has etiquette. Sree spent a good portion of his talk commenting on it and how it affects your performance online. One of his most salient tips, “don’t be an ask.”

Similar to how in real life, you can’t walk up to someone and just start asking for favors or requests. You can’t do it on social media either, despite the countless random LinkedIn invitation requests you might get that say "Since you are a person I trust, I wanted to invite you to join my network on LinkedIn.” To avoid being an “ask” on social media consider the following Sree tips:

• Don’t just cold call or ask for favors
• Build relationships with people online
• Reshare and Retweet (RT) other people’s content but also add value
• Don’t just promote yourself; be a pointer to other people’s content

Instead of being an “ask,” strive to be authentic and connect. As I’ve personally experienced, sometimes you can meet people who will transform your life and perspective. A few great folks I’ve met online include @bethevans, @seattletallpopp, @lukobe, @leah_motz.

Sometimes connecting for no particular reason is the best way to start and can lead to unlocking opportunities and conversations you never considered.

Ultimately social media is an exercise in being human and continuing to learn and grow from interactions with others. As someone who’s been active on social media for a number of years, it was refreshing to hear Sree share tips on how to succeed on digital platforms and most importantly for my point of view be a better communicator and person. So while it’s possible to become “Instafamous,” social media at its core is about so much more than being an internet celebrity, it gives people the power to connect, engage in meaningful dialogue, and create relationships outside of their immediate network.

Special thanks to UW Comm Lead, SAM, Hanson, and Sree for the presentation. Curated tweets from the presentation below along with a link to Sree’s presentation.

Sree's Slides

Diving Into The Deep End

After a year of stringing together a series of short term contracts, I’m happy to announce I recently signed a long term project with NetHope. As the organization’s core Marketing and Communications Specialist. I’ll be responsible for helping develop NetHope’s communications strategy, managing its digital properties, and planning the organization’s big member summit in the fall.

Like many of life’s adventures I’m terrified and excited for this new opportunity. It will allow me to work at the intersection of a number of issues I’m interested in and use my complete communicator tool box. All being said, the role will also force me to quickly acquire new skills and operate at my very best all the time. Being a solo communications shop as I’ve discussed with other friends is a double-edged sword in many ways. It presents endless opportunities to explore various projects without worrying about red tape but can quickly devolve into chaos if managed incorrectly.

Accepting this offer was difficult at first because it meant closing the door for now on a traditional and stable career path. Initially I found this idea very unsettling. The common question I frequently ask myself, “what’s next,” had no simple answer. Instead it’s filled with a lot of mystery and vagueness.

So with that I’ve made up my mind. I’m taking a step back from the ledge, jumping high in the air, and doing a cannon ball into the deep end of the independent pool. The best way to learn is by doing. A quote I recently stumbled upon on LinkedIn describes this idea best, “sometimes you have to build the plane on the way down.”

[Photo Courtesy of llstalteri]

Favorite 2013 Making the Connections Blog Posts

After developing an irrational fear of hitting publish at the end of 2012, I challenged myself in 2013 to blog monthly. While I didn’t reach my initial goal of creating a new post every week I did hit publish multiple times a month – averaging about three  on Making the Connections and a few on my Tumblr blog. Working as a professional writer for various businesses over the past four years, it was a refreshing experience to explore personal topics once again and get back to my original passion – telling stories and exploring complex issues through writing.

In celebration of overcoming my fear of hitting publish, below are my favorites from 2013 (self-aggregated).

Enjoy!

2013 Favorites 

Growing Up in Coffee Shops

Searching for Better Content
Discovering Sparks of Brilliance
Obama II: Moving Forward
Sitting in on the Last Lecture
Boudin Blanc History and Recipe  
Which Way is the Gayborhood
Sunrise Reinvigorates the Calendar Management Process
Living the West Seattle Dream

WHERE ARE THEY NOW? JOSHUA HOLLAND MAKES HIS OWN PATH AS A DIGITAL STRATEGIST

Article Originally Published on COMMunity Building 

Joshua Holland graduated from the UW in 2009 with a degree in Communication and a minor in Diversity. During his undergraduate years, he was actively involved with Delta Lambda Phi and the United Greek Council. He also participated in an Exploration Seminar to Paris that was organized by the English Department. While there he researched and reported on the impacts of the city’s cultural sites on minority groups.

Here’s what he been doing since then and some advice to those soon-to-be graduating students:

What have you been up to since graduation? My career started at Nyhus Communications – a medium-sized public relations (PR) shop. While there I was a part of the agency’s creative services team where I focused on content strategy for the company, developing new media pitches and strategy for clients, and organizing special events. After a few months I was moved into the organization’s technology practice where I focused on traditional PR. Shortly after this transition I was laid off due to a lack of available work at the company.

During the downtime between Nyhus and my next employer, I traveled to Malaysia for 28 days. A majority of my time was spent in Kuala Lumpur – the country’s capital and home of thePetronas Twin Towers. During the trip I explored much of the city and met with a number of Malaysian businessmen to get a better understanding of the country’s business and culture. I also snuck in a fair amount of regional travel during my trip; I visited Malacca and Langkawi.

Following my trip I returned home and interviewed at Waggener Edstrom – a global PR firm which specializes in technology PR and is Microsoft’s agency of record. The interview was setup by a friend following a brief Twitter conversation we had about my job hunt. After the interview I was offered a position with the agency’s Developer Platform Evangelism team. I worked on a number of international events including TechEd Europe and Build 2012. Unfortunately after a few months I learned the world of high tech PR was not for me and missed my prior work with digital media and content strategy. At the end of 2012 I left the agency and started freelancing following the advice of a close friend/former boss.

I was a little unsure about my prospects during the beginning of my freelancing career but after some persistence and good networking I landed my first client, Citizen University – a civic engagement event held at Seattle Center. Following this initial win I hit a short streak and won business from Marx Foods – a specialty food shop in Lower Queen Anne, Tripcierge – a startup focused on trip planning, and Seattle Goodwill.  I’m currently looking for a full-time role.

In addition to my work life I’ve actively volunteered my time to a number of organizations over the years including the American Society for Public Administration, Delta Lambda Phi, and Public Relations Society of America (PRSA) Seattle Career Jumpstart. I’m also an active networker and proponent of continuing education; you can often find me at local events or enrolled in some sort of class. In 2012 I participated in the Institute for Democratic Future, a political fellowship focused on learning the ins and outs of Washington State’s political system.

Describe your typical work day: In the summer of 2013 I began working extensively with Seattle Goodwill Industries as the organization’s temporary Digital Communications Coordinator. No day was ever the same. I worked closely with the Communication Manager to help distribute information about Seattle Goodwill to external audiences on our social media channels, managed web updates for seattlegoodwill.org, and created content for the blog and internal publications. Topics ranged daily as well. One day my team and I were focused on donations, another day we were working on retail collateral, and by the end of the week we may have worked on new internal programs for Seattle Goodwill employees.

How did you get the job you are doing now? After freelancing for almost a year in 2013 I reached out to Vitamin T – an international staffing agency, regarding a part-time position posted on LinkedIn. Following a series of interviews with Vitamin T and Seattle Goodwill, I started working part-time with the organization in the summer of 2013. My other contracts have been acquired through a mixture of networking and personal contacts.

Do you have any tips on finding a job for those still in school? Network. Job boards are a good start to any job search, but real success comes from creating a direct connection with people in the community and field you’re interested in working in. Shortly before graduating in June 2009, I utilized the Husky Career Network to reach out to UW alumni in the area and get advice about job hunting and general career tips.

This initial step helped me meet Anne Tillery, partner at Pyramid Communication. At the time her agency wasn’t hiring full-time for entry level positions but she offered to connect me with people in her network and helped me build out my basic network. To this day I still consider her one of my best mentors and a good friend. She also alerted me to the world of “secret job boards” and signed me up for the one she manages.

What is the single most important thing to do while in school to prepare for the real world? Intern. Real world experience will teach you so much about the field and help connect the dots between what you learn in class and practical application. It will also help you discover what type of work you want to do and the kind of work culture you fit best into.

Now that you’ve had some time to reflect on college, what advice had you wished you received while in school? Never stop learning and don’t be afraid to learn disciplines outside of the traditional scope of communication roles. The field of communication is always changing and employers are very eager to have someone on board who has a variety of skills in their wheel house. I skipped out on taking some of the UW’s free software classes and engaging with more technical concepts such as basic programing.

Where do you hope to be in five years? In five years I hope to have a master’s degree, be married to my fiancé, and working on issues related to urban planning.

Anything else you would like to add?

1) Never be afraid to ask someone to coffee, i.e. info interviews. As a new graduate info interviews are one of your most powerful resources during your job search.

2) Send thank you cards. A thank you card goes a long way in being remembered by a potential employer or business contact. Just remember, be sincere, short, and stay-in-touch.

3) Don’t be discouraged by missteps. Some of my best life experiences and learning moments have come from detouring from my “master” life plan.

Visit his website: http://www.joshuaholland.co/

Lessons from the Movie "Disconnect"

Not sure why but “Disconnect” flew by my radar when it was first released. I briefly remember hearing chatter about it shortly after its release but given the film’s dark subject matter – negative effects of digital media, it wasn't a blockbuster. Oddly, I viewed the film isolated from my digital networks during an international flight from Seoul to San Francisco.

The digital divide is often discussed primarily as an issue related to education but “Disconnect” takes the idea a step further and positions the issue as a basic necessity in today’s world. Characters without a strong grasp of digital media find themselves confronted with tragedy in the film while those who understand it easily manipulate others.

“Disconnect” connects the lives of four families through a series of interconnected events. In this group narrative the film examines a number of issues related to digital literacy including cyber bullying, online sex trafficking, and identity theft to name a few of the big ones. Each story unfolds innocently but winds up leading the characters to the doorstep of personal tragedy while taunting the audience with a hint of “it could have been avoided.” Hollywood style tragedies are absent from the film. Instead, “Disconnect” reaches for a few real life horrors such as attempted suicide, financial ruin, and modern day “slavery.”

The film is held together by the promise of relationships in the digital age. Once stitched together primarily by dotted line relationships, e.g. parent-child, partners, and neighbors, “Disconnect” brings to light the power of digital media, the ability to create new relationships outside of established networks. While harmless on the surface or when conducted in full transparency, misuse can lead to tragedy as shown in the film.

Traditional relationships also exhibited a noticeable amount of strain in “Disconnect” due to the creation of “digital networks.” Characters exhibit an inability to maintain common ties with family, friends, and significant others. Reasons for the strain manifested in the form of smartphone addiction, 24-hour work cycles, and digital realities. One strain which struck a strong chord with me was a fleeting memory. Shortly after one of the character’s brother goes to the hospital for attempted suicide she has her grief interrupted by a friend’s text conversation. The scene plays out as follows

“He was just hanging there, cold and blue… I tried to yank him down but it was too late. He was already unconscious.” Main Character

“I’m sorry to hear about your brother. Do you think he’ll be okay?” Supporting Character

Supporting Character’s phone buzzes

“OMG, Bobby invited me to his party! Can you believe it!?” Supporting Character

There is an uncomfortable pause in the room.

The main character in the scene breaks the pause by violently throwing her lunch on the supporting character and then storming off.

Overall the movie is solid and should be on the required watch list for people working with digital media and used as a teaching device to illuminate the dangers of our new reality. Now over a decade into the age of interactive media, government policies and social etiquette have fallen behind technology. In its wake can be found ruined lives and trampled connections; digital media is no longer “child’s play.” It has serious implications which can disrupt the real world. Explore the web with caution and skepticism, everything isn’t what it seems.

“Seoul, Our Movie” Video Contest

Attention aspiring filmmakers, the city of Seoul is looking for help making a movie. The film titled, “Seoul, Our Movie” (currently in production) is focused on capturing the diverse experiences and feelings related to Seoul. When complete the city hopes the film will help introduce Seoul to new global citizens and increase people’s love for Seoul.

The initiative was launched by the city of Seoul in August and is being led by PARKing CHANce – a Korean film making studio owned by Park Chan-wook who recently debuted his film Stoker in Hollywood and Park Chan-kyong a prominent Korean artist.

Interested filmmakers can participate in this global film project by recording and uploading short clips (no more than 5 minutes) to the “Seoul, Our Movie” YouTube channel. The clips should relate to one of the film’s three themes - working in Seoul, made in Seoul, and Seoul (full explanation of each listed below in the theme section). The portrayal of aspects of Seoul can be both tangible and intangible. Genre of clips can vary but project organizers will not accept parody style clips.

Top clips will be added to the overall film being produced by PARKing CHANce and the best filmmakers will be rewarded with prizes. A few of the prizes include a free trip to Seoul, new Kia, laptops, and many other fun prizes. Best of luck to all participants; happy shooting!

How to Participate
1) Visit and subscribe to the “Seoul, Our Movie” YouTube Channel
2) Choose one of the three themes and create a video based on the selected theme
3) Upload your video to the “Seoul, Our Movie” YouTube Channel before November 9, 2013 at 11:50 PM (KST)

Note:  Publish your video by adding a comment with a link to your video on YouTube

Themes 
1) Working in Seoul: Show a typical day of a working Seoulite
2) Made in Seoul: Make use of a Korean made smartphone and explain its impact on your life
3) Seoul: Show any experience or feeling relating to Seoul

Contest Overview Once the submission process of the contest ends on November 9^th at 11:59 PM (KST), PARKing CHANce will select appropriate clips to incorporate into the overall film and add professional edits where needed. Entries will be judged on creativity, originality of expression, and number of views and likes on YouTube.

After all of these quantitative and qualitative aspects are measured, the best clips will be selected by PARKing CHANce. Top filmmakers will be entered for a chance to win cool prizes including a free trip to Seoul, new Kia, laptops, and many other fun prizes.

Submission Period

•  8/20/2013 – 11/9/2013 at 11:59pm (KST)

Contest Specifics

• Open to all global citizens who love Seoul;  no restrictions
• All video formats able to upload to YouTube are accepted 
• All videos must include “Seoul” in their titles
• Videos must be under 5 minutes
• Acceptable Genres: Documentaries,  fiction films, films of reenacted events, self-filmed movies, films created from still photos, etc. ALL PARODY FILMS WILL BE REJECTED

Contest Website: www.seoulourmovie.com/en/overview/overview.asp
Contest YouTube Channel: www.youtube.com/seoulourmovie
Related Article in WSJ : http://on.wsj.com/1e2J1Dn
Related Article in Blouin Art: http://bit.ly/GHjk05

What Type Are You? Common Resume Formats

Despite being a rather standard document in the job hunting process, resumes come in a variety of different formats. To shed light on the subtle differences I’ve researched a few of the common types and provided a brief summary of each below.

Chronological Resume
Often thought of as the default style, the chronological resume lists your most recent experiences followed by the next most recent. This format is perfect for illustrating the evolution of your career. Recruiters prefer this style because it’s easy to read and gather information about applicants quickly. The chronological format isn’t for everyone however. It’s time bound layout can create difficulties for job seekers with lack of work experience and gaps in employment history. The chronological resume also is a poor choice for older workers because dates for education or employment can reveal age.

Example: http://owl.english.purdue.edu/owl/resource/927/03/ 

Functional Resume
If you’re a first-time job seeker, changing careers, or reentering the workforce, a functional resume might be a good fit. This resume style shines at highlighting specific skills over employment history. It also has the advantage of showcasing work experience which maybe important to a particular job posting. Functional resumes are great for in-person conversations such as networking or info interviews but are often received poorly by recruiters who have come to expect chronological resumes.

Example: https://www.k-state.edu/hr/funres.pdf

Combination Resume
For the bold and daring looking to shake things up, a combination resume might be a good fit. This type of resume presents skills and abilities gained from work in reverse chronological order. The format’s hybrid nature allows you to highlight specific skills while staying within a format recruiters are familiar with. If you use the combination style resume you have to carefully consider when to start your timeline. Going too far back could result in a document reaching two pages and possibly beyond.

Example: http://www.washington.edu/doit/Careers/comb_resume.html

Final Reminders
No matter what format you choose it’s important to target your resume for specific job postings. Employers frequently use software to manage job applications. Technology now allows them to scan through resumes quickly and search for keywords. If you don’t include the right terms or descriptions, your resume could end up in the recycling bin.

I’m currently using a version of the functional resume. Its versatility helps highlight my skill set. This resume format also allows me to easily customize it depending on the job post and is fantastic for info interviews. 

Copy of my resume for reference: http://joshuaholland.co/docs/joshuahollandresume.pdf 

For additional info about resume writing, checkout
http://www.wa.gov/esd/guides/resume/write/write_start.htm 
http://seakingwdc.emsicareercoach.com/resume/
http://careers.washington.edu/Alumni/Write-a-Resume-CV-or-Cover-Letter
http://www.law.seattleu.edu/careers/students/preparing-materials/resumes

[Photo Courtesy of woodleywonderworks]

Growing Up in Coffee Shops

As a Northwesterner raised by a Midwesterner and Southerner, coffee was a foreign substance in my household.  In its place was pop – a drink often rationed by my siblings and I. Coffee didn’t enter my life in a meaningful way until I returned to Seattle in 2007 for college at the University of Washington.

After years of drinking pop out of a fridge or vending machine, the notion of brewing coffee or going to get it from a shop seemed downright foreign, if not absurd. Venturing to shops with friends proved to be an interesting challenge. I’d often get to the menu board and be overwhelmed by the choices. It was a stark change from my standard options at home – Coke or Pop. Dazed and often very confused, I’d frequently leave shops with a mocha, my default/security blanket.

It wasn’t until I graduated from college when I truly started to appreciate coffee. Oddly however it wasn’t the taste which drew me in. No, instead it was the culture around the shops and its powerful distinction as an independent space for interaction, business, and relaxing. I hadn’t experienced anything like it before and was hooked by the notion.

Much of my experience with coffee came as a direct connection to the close of the Great Recession in 2009 – as documented by economists. During this time I found myself constantly hitting the pavement, making cold calls to potential employers, and emailing leads I’d discover through contacts. Responses were mixed. Many people were unresponsive, a few were downright rude, but remarkably I found a majority were actually very warm, friendly, and open to a conversation.

The receptive majority which I began to befriend always had a particular place they’d like to meet - coffee shops. Timid at first, I found myself bouncing from coffee shop to coffee shop meeting a variety of different professionals. During the meetings they’d provide in-depth insight into their lives, careers, and passions. The warmness I felt from those experiences still lingers with me today and is a major factor why I find myself frequenting coffee shops today.

Now at a new stage in my life as a budding freelance communications consultant/unemployed young professional I often find myself calling coffee shops home. It serves as a place to connect and work. In just a few years, this once foreign drink has become part of my natural routine. Happy to say I drink it mostly black with just a bit of sugar these days.

[Photo courtesy of Flickr user Nicola since 1972]

New Thread for the Web

Happy to announce joshuaholland.co is now live! As explained in “Adding Another Thread to the Web,” the site will serve as a central hub for me on the web and is an updated version of a childhood dream.

It’s not perfect but after hacking it together from scratch I've learned a website shares a lot of similarities to crafting a blog post. There is no perfect. At some point you have to let it go and make improvements along the way by creating additional content through other posts or in this instance, website updates.

Big thanks to the School of Visual Concepts for a crash course in HTML and CSS and Rich Kim for hosting the site. Take a look around and let me know what you think! 

[Photo courtesy of Flickr user jamesrbowe]

PRSA Jumpstart Springs to Life at Saint Joseph

Content originally published in the spring addition of PRSA Puget Sound Newsflash

Jumpstart returned to Seattle this spring with a new location and fresh set of speakers. The event was held at the Saint Joseph School on Capitol Hill. It attracted over 50 aspiring and working professionals from around Washington.

This year’s event was keynoted by Whitney Keyes – author of Propel: Five Ways to Amp-Up Your Marketing and Accelerate Business and professor of Strategic Communications at Seattle University. Her presentation focused on the importance of being open to an evolving career path which may not be linear. Other speakers included Kyle Warnick – Microsoft, who spoke about the importance of personal branding and Mark Firmani – Firmani+Associates, who gave attendees practical advice on how to obtain their first job in PR. Other activities at Jumpstart included mock interviews, resume reviews, a media panel, and  small roundtables featuring seasoned PR professionals from various fields.

New to Jumpstart this year was a raffle which featured prizes donated by speakers. Prizes included
inspirational books, gift cards, and additional 1:1 time with speakers over coffee or lunch. Attendees were very satisfied with the event and mentioned they thoroughly appreciated the access to seasoned PR professionals.

Thanks to the Jumpstart planning committee for all of their hard work this year. Members of the group included:

Amy Boyd
Emily Nauseda
Erin Applegate
Dominique L’Eplattenier
Joshua Holland
Jay Peters
Kate Hudson
Shefali Sain
Shelsea Rawson
Stephen Odell

Interested in being a part of the Jumpstart 2014 planning committee? Contact Jay Weisberger at
Jay.Weisberger@skanska.com. with inquiries about opportunities. In the meantime, stay connected to the Jumpstart by following it on Facebook at Puget Sound PRSA for Students and Twitter at
@PRJumpstartSEA for the latest news.

Searching For Better Content

 

In a quest to expand my knowledge about content creation I attended Better Content Marketing - a Meetup hosted by Distilled Seattle. While I have a basic understanding of best practices for content creation, the event explored some of the deeper issues surrounding the process. This month focused on the growing importance of data-driven content. Using my notes I compiled an outline highlighting the night’s key takeaways below.

Understanding Content
Crap content is everywhere on the web. Whether it’s "10 ways to…” or best lists, information such as this holds little value and is rampant across the web. Brands serious about enhancing their online presence and reputation should focus on creating content that speaks to expertise. While there are a variety of avenues to reach this point, one effective way is to focus on data-driven content.

Facts Are Worth More Than Opinions
Data-driven content is fueled by information, making it harder to challenge and copy. That being said, it's labor intensive to collect information and piece together a compelling story using data. Examples of data-driven content include:

Infographs –  Seattle to San Francisco via Private Jet
Data Heavy Blog Posts – Mapping the San Franciscome
Interactive Graphics – How Search Works  
Data Heavy Sites – Charity: Water
Mini Graphs – Kindle Fire (see comparison chart near the bottom)

Building a System to Collect and Create Data-driven Content
The initial challenge of setting up framework to gather data may seem daunting but it has benefits. Once setup and executed it’s easy to share results across various platforms. Competitors also won't be able to replicate your content easily due to the steep entry cost and particular data you have access to.

For content creators with more of a technical background or friends well versed in computer languages, APIs also serve as a fantastic way to further your expertise through data. The overall goal of this endeavor is to take unused information and make it accessible. Foursquare offers a good example. Originally focused primarily on gathering location information from its users, the popular location service now exports its data to third-party applications including Path and Instagram. The location app has done a great job of making location data accessible to developers.

Paint a Story with Data
With this approach in mind brands can examine what type of data they have access to and piece together a compelling story. If unsure about a concept it’s best to crowd source potential topics via social media or take data from an established audience  - i.e. sports or politics, and repurpose it in a new way. Approaching content creation from this perspective allows brands to showcase expertise and create a strong point of view supported by data.

Kudos to the Organizers and Presenters
Thanks to Distilled Seattle for organizing and Adria Saracion  and KaneJamison for sharing their expertise during the event.

Kane's Presentation

Data Makes Your Content Harder, Better, Faster, and Stronger from Kane Jamison

[Photo courtesy of kidsturncentral]

Discovering Sparks of Brilliance - Ignite Seattle 19 Recap

Presentations are an art form. When done well presenters can captivate an audience and inspire action. On the flipside however, poorly executed presentations often bore and frustrate those within earshot. This past Wednesday I had the pleasure of checking out  Ignite  – a Seattle born educational event focused on highlighting stellar presentations. Ignite prides itself in harnessing “condensed creativity.” The organization accomplishes this goal by implementing a five-minute stage rule for all of its presenters and limiting them to only 20 slides, which automatically rotate after 15 seconds. For anyone who has sat through a dry and long drawn out slide presentation, these rules seem like a gift from God.

Topics at the event ranged from motivational speeches about overcoming life challenges to acquiring new skills. There were also a few quirky ones such as “Mapping the United States of Starbucks” and “How I got seriously hurt at summer camp, and ended up meeting Donnie and Marie instead.” While there was not an official grand narrative that connected the presentations, most of the talks centered on the importance of human connectivity and discovering your passion. A few of my favorites included:

Jonathon Colman - Surviving as an Introvert in an Extroverted World
Wendy Hinman - We’re Gonna Die
Lindsay Sharma -What do Swaziland, Papua New Guinea and the United States have in common?
Adam Philipp - NETWORKING, the RPG
Forest Gibson - How to make a viral video (and why it’s not easy)
Kate Bergstrom - Online Dating Tips I Have Learned After Meeting Over 100 Men
Andrew Dumont - Projects: From Idea to Launch and Beyond
Sara McNally - How the downturn made me a small business owner (and why it was a good idea)
James Davenport - Mapping the United States of Starbucks
Geraldine DeRuiter - Sharing Personal News Online

Overall the event was outstanding. It showcased some of the region’s brightest talent and highlighted the essence of great storytelling. To relive the magic, check out some of the  tweets I curated from the event. Videos of the presentations will also be available online in the coming weeks on Ignite’s video page.

For all the latest info about Ignite Seattle, visit www.igniteseattle.com and follow them on Twitter at  @ignitesea. The next Ignite Seattle is May 16th. See you there!

[Photo courtesy of Ignite Seattle]

Status Update - 2.17.13

Short post this week.


I'm...

Reading:
The Great Gatsby
The 4-Hour Workweek
The Elements of Content Strategy

Watching:
The New Normal
The Mindy Project
RuPaul's Drag Race
Amazing Race
1600 Penn

Playing:
Legend of Zelda: Skyward Sword

Learning:
HTML and CSS
Content strategy
Productivity tips
Life coaching and mentoring skills

Working On:
A personal website
Jumpstart 2013
Arranging coffee with "strangers" for info interviews
My next opportunity
An application for the Seattle Planning Commission
Running more often
A longer blog post

[Photo courtesy of Flickr user Frank Peters]

Obama II: Moving Forward

Movies by nature are designed to entertain but on a deeper level they carry subtle messages and themes, which explain the dreams, ambitions, and fears of the cultures that create them. I recently stumbled across an article in the New York Times titled, "Movies in the Age of Obama" The piece was placed in the entertainment section but provides a fascinating cultural analysis of American film under the Obama administration. In the past four years American film has painted a picture of a country struggling to redefine itself following economic turmoil and a decade of war.

During President Obama's first term the American public's perceptions on controversial issues changed drastically. These ideas were reflected in some of the big movies in the past four years. Topics top of mind included race relations, war, Black men, and climate change. Many factors contributed to the American public's new perceptions but most notably the Great Recession and the election of the country's first Black president played crucial roles in shifting ideology.

The most notable shift can be seen in the American public's view of Black men. Always a hot topic, Black men have evolved in film from savages in "Birth of a Nation" to become heroes and even sex symbols in modern day movies. America's complex relationship with Blackness reached a turning point in the election of Barack Obama and was the culmination of the civil rights movement and carefully crafted images displayed on silver screens.

A similar transformation is taking place for the LGBT community. Gay characters in film have begun to become more complex and are no longer limited to stereotypical representations. Given the country's rapidly changing perception on Gay rights and Obama's vocal support of LGBT issues, it wouldn't surprise me if queer ideas make a big splash on the silver screen in the next four years. Only time will tell but if history is any indicator, the cultural war surrounding LGBT issues is coming to a close. Similar to other cultural issues such as interracial marriage, race, and gender equality; media is helping reshape our values and creating dialogue about once difficult topics.

As a whole Obama's first term had the makings of a blockbuster movie itself. From the big bailouts in the beginning to the shooting in Newtown at the end, Obama like many characters in film changed significantly from when he first entered office. Now starting his second term, it should be interesting to see what his presidency brings the American people in terms of policy and film.

[Photo courtesy of Digital Traveler]