Thinking Outside of Job Boards

There are many ways to obtain a job; searching job boards is just one of many solutions to consider. Networking is often the best strategy for finding a new position. The common adage, “It’s not what you know, it’s who you know,” is becoming increasingly true in today’s competitive market. When considering candidates to hire, employers often reach out to their personal networks first and then resort to job boards if they are having difficulty filling the position.

While it may seem daunting, networking is easier than you think. To get started, take a moment and examine the personal relationships in your life. While often understated, we all wear a variety of hats which we interchange frequently depending on the situation. These roles include friend, club member, child, and neighbor to name just to name a few. Each role provides us with a different set of connections which can be used as a good starting point for networking.

After evaluating your own network you should meet with new people in order to expand your reach. A few good ways to do this include cold calling or emailing potential employers requesting an informational meeting to learn more about their organization or my personal favorite, networking events. Meetup,  Eventbrite, and community aggregated lists are great resources to find events matching your industry and interests.

Now that you've gotten over your initial fear of networking, it's time to dive in! When networking, it's important to keep a few basics in mind to ensure you leave new contacts with the right impression. 

When Meeting Someone for the First Time You Should:

• Look them directly in the eye
• Give a firm handshake - no "dead fish" or "test of strength! "Say your name slowly and confidently when introducing yourself
• Be friendly and smile often
• Ask for a business card after meeting for the first time. It will show your interest and provide a way for you to contact the person at the end of your encounter

Entering Conversations

• Wait for a natural break and then calmly introduce yourself to everyone in the group
• Establish eye contact with someone to  gain acknowledgment 
• Ease yourself slowly into new conversations

Leaving Conversations

• Wait for a natural break and then excuse yourself
• Two common lines to consider are "Thanks for your time. I'd like to catch-up more later. I'll shoot you a message via email/text" or "It was great speaking with you! I just saw someone I want to say hi to. I'll talk to you again later"

After a networking event pat yourself on the back. It's no small feat to put yourself out there and meet new people. Following your short celebration, it's time to make note of the people you met and reach out with any potential follow-up items. Also, be sure to add them on LinkedIn! 

[Photo courtesy of Flickr user CieraHolzenthal] 

Job Hunting Tips from Northwest HR Experts

While the Great Recession is quickly becoming a distant memory, a number of people are still caught up in its wake. Many still struggle to find balance and get back on their feet. Optimism is on the rebound however with new opportunities beginning to sprout up daily.

To help improve my own job hunting skills and get a better understanding of the market's conditions, I recently attended “Career Insights event: What Are Employers Looking for Today?” hosted by UW Professional & Continuing Education. The event was focused on empowering job seekers and equipping them with tools and advice to be successful in their job hunt. Below are a few key takeaways. 

Why Companies Hire?

From the hunting perspective this formula can often seem like rocket science but it’s actually a simple equation. It comes down to two key components.

1) Can the person do the job?

2) Is the candidate a cultural fit?

The first question is rather simple to answer; it’s about ticking off boxes related to the position. For example, if a job requires knowledge of Excel and HTML, you won't be considered for the role if you don't have these skills. In today's fast paced work environment employers are reluctant to hire employees who want to "learn on the job." Thanks to a plethora of traditional and online education options today, it’s expected that if you want a skill, you'll obtain and perfect it on your own.

The second question is a little harder to answer and is a bit more subjective. "Fit," as often termed by recruiters, is about how closely a candidate’s values align with the companies. “Values” is large bucket but usually contains issues such as work/life balance, source of professional satisfaction, and long term goals. These items aren't often apparent on the surface. Recruiters usually get these answers by asking candidates questions about “work preferences.” While there is not a check box per se. Eyes light up, stars align, and things just click when its present. In this regard, it's sort of like dating. If the spark is there, both the recruiter and candidate will know it.

Networking - Laying Tracks for Success

Ask a recruiter about job hunting tips and they’ll most likely share the golden rule, "Network." The web may have made the job application process easier but don't be fooled, hours spent in front of a computer submitting job applications is worth far less than a few minutes meeting a new or established contact to speak about your job hunting goals. A general rule of thumb to keep in mind during a full-time job hunt is to conduct 2 - 3 meetings a week. 

Networking is often misrepresented as people looking to quickly climb the career ladder without putting in "dues." While this is a definition you could use to describe the activity, I've found it’s a tad inaccurate; highlights the negative aspects of networking. When defined positively, networking is the act of meeting people (established or new contacts) in-person (ideal) or via communication tools - phone, video chat, or email (less ideal). These meetings should be focused on getting to know people you're generally interested in professionally. Think professional "blind date."

Discussion during the meeting can vary but it's best to bring questions to keep the conversation flowing. It’s also good to be prepared to talk about your professional goals and companies you'd like to work for. Many jobs are still found through  Six Degrees of Separation (arguably less thanks to social media). Your contact may not know someone but their friend's brother's coworker may be the executive assistant to the CEO of your dream company. Connections are hidden from direct view but easy to dig up when actively searching.

Show Me the Money!

Long held as a sacred topic to be excluded from dinner conversations and family gatherings, money is an inevitable topic during job hunting. Surprisingly during the event, the HR professionals laughed off the question and cited it as a minor component of the interview process.

"It's merely a data point," Anne-Marie Archer, CEO of Archer and Associates said. "We use the number to determine if you fit within the pay range we've established for the role." 

All the HR professionals at the event noted it’s important to exude confidence in your “ask” however. To get comfortable making the “ask” they recommended checking out government salary data or increasingly accurate tools such as Glassdoor or PayScale. This information will help you understand your market value.

After you’ve conducted research, they advised attendees to keep two numbers in mind. The first should be tied to how much money you NEED to pay your bills. While the second number should be ideal; it’s what you'd LIKE to make. The key difference being the first is tied to survival while the latter is more abstract and tied to increasing quality of life.

The compensation number is important for a variety of reasons but for the job hunter, it will later connect to job satisfaction and security. Ask for too little and you'll feel undervalued. Ask for too much and you may feel trapped without room to grow or leave because of fear of finding a similar salary elsewhere. There's no perfect formula but it’s important to do your research and understand your value.  

Finding Direction in Your Career

Often one of the most challenging aspects of career planning is determining direction. Unlike schooling which is affixed to a specific "rail," career paths have many spur lines and can take various turns. Determining the correct path can seem difficult, if not impossible at times but can be achieved with a bit of reflection. David Hardick, Director of Recruiting & HR at Context Relevant gave this advice for finding direction in your career and life in general.

"Often I ask clients to pause and review their life for guidance," David said. "Start in childhood and walk forward. What points do you notice the greatest feeling of joy and accomplishment? What moments created awkwardness or proved to be difficult? These moments will help you determine what your strengths are and where to focus." 

Surviving Unemployment

Easily one of the most difficult experiences for adults, unemployment can be challenging emotionally and mentally. It's not a situation to be entered into lightly; it has its own set of special challenges. When I entered the job market in the middle of 2009 during the end of the Great Recession, I quickly found myself confronted with this reality. While challenging, it’s possible to overcome the difficulties and come out stronger from the experience.

Below is some general advice shared by the HR professionals at the event relating to conducting a full-time job hunt.
"Network in the morning. Your energy will be higher than in the afternoon." "Act like your best days are ahead of you, not behind."
“Be an employer’s aspirin; present yourself as problem a solver.”
“Have four solid success stories you can talk about and adapt during an interview.”
“Quantify past job results.”
“Resume style is subjective; find one which works for you and make sure it has 0 errors.”

"It's not what you know but often who you know."

A family friend also shared an important tip I always keep in mind when job hunting.

"Unemployment is ultimately a game. There are a set of rules with a handful of financial parameters. It's up to you as a job seeker to determine how you spend your 'free time' - education, vacation, networking, job hunting, etc. You must keep in mind however that the clock will eventually run out; your job is to beat the clock. Find a job before you're mentally, physically, and financially exhausted. Life gets more difficult when the clock runs out." - Holland Family Friend  

Final Words

Kudos to UW Professional & Continuing Education for hosting “Career Insights event: What Are Employers Looking for Today?” The HR professionals provided a wealth of knowledge and tips on how job seekers can obtain work in the US' recovering economy. Be sure to check out its website for future events and educational opportunities. You can also relieve the event via the tweets I curated on Storify.

Job hunting is challenging but it's important to keep in mind it's possible to be successful when enough time and energy is devoted to the endeavor. I also can't stress this final point enough. After you land a job, #PayItForward! Help someone else. Pass on a job posting. Review a resume. Sit down for coffee with a stranger. The economy is a human invention. Don't let it lose its human connection.

[Photos courtesy of eriwst, cta_web, 401(K) 2013, tqhh, andjohan, and Kanu 101]

Growing Up in Coffee Shops

As a Northwesterner raised by a Midwesterner and Southerner, coffee was a foreign substance in my household.  In its place was pop – a drink often rationed by my siblings and I. Coffee didn’t enter my life in a meaningful way until I returned to Seattle in 2007 for college at the University of Washington.

After years of drinking pop out of a fridge or vending machine, the notion of brewing coffee or going to get it from a shop seemed downright foreign, if not absurd. Venturing to shops with friends proved to be an interesting challenge. I’d often get to the menu board and be overwhelmed by the choices. It was a stark change from my standard options at home – Coke or Pop. Dazed and often very confused, I’d frequently leave shops with a mocha, my default/security blanket.

It wasn’t until I graduated from college when I truly started to appreciate coffee. Oddly however it wasn’t the taste which drew me in. No, instead it was the culture around the shops and its powerful distinction as an independent space for interaction, business, and relaxing. I hadn’t experienced anything like it before and was hooked by the notion.

Much of my experience with coffee came as a direct connection to the close of the Great Recession in 2009 – as documented by economists. During this time I found myself constantly hitting the pavement, making cold calls to potential employers, and emailing leads I’d discover through contacts. Responses were mixed. Many people were unresponsive, a few were downright rude, but remarkably I found a majority were actually very warm, friendly, and open to a conversation.

The receptive majority which I began to befriend always had a particular place they’d like to meet - coffee shops. Timid at first, I found myself bouncing from coffee shop to coffee shop meeting a variety of different professionals. During the meetings they’d provide in-depth insight into their lives, careers, and passions. The warmness I felt from those experiences still lingers with me today and is a major factor why I find myself frequenting coffee shops today.

Now at a new stage in my life as a budding freelance communications consultant/unemployed young professional I often find myself calling coffee shops home. It serves as a place to connect and work. In just a few years, this once foreign drink has become part of my natural routine. Happy to say I drink it mostly black with just a bit of sugar these days.

[Photo courtesy of Flickr user Nicola since 1972]

Searching For Better Content

 

In a quest to expand my knowledge about content creation I attended Better Content Marketing - a Meetup hosted by Distilled Seattle. While I have a basic understanding of best practices for content creation, the event explored some of the deeper issues surrounding the process. This month focused on the growing importance of data-driven content. Using my notes I compiled an outline highlighting the night’s key takeaways below.

Understanding Content
Crap content is everywhere on the web. Whether it’s "10 ways to…” or best lists, information such as this holds little value and is rampant across the web. Brands serious about enhancing their online presence and reputation should focus on creating content that speaks to expertise. While there are a variety of avenues to reach this point, one effective way is to focus on data-driven content.

Facts Are Worth More Than Opinions
Data-driven content is fueled by information, making it harder to challenge and copy. That being said, it's labor intensive to collect information and piece together a compelling story using data. Examples of data-driven content include:

Infographs –  Seattle to San Francisco via Private Jet
Data Heavy Blog Posts – Mapping the San Franciscome
Interactive Graphics – How Search Works  
Data Heavy Sites – Charity: Water
Mini Graphs – Kindle Fire (see comparison chart near the bottom)

Building a System to Collect and Create Data-driven Content
The initial challenge of setting up framework to gather data may seem daunting but it has benefits. Once setup and executed it’s easy to share results across various platforms. Competitors also won't be able to replicate your content easily due to the steep entry cost and particular data you have access to.

For content creators with more of a technical background or friends well versed in computer languages, APIs also serve as a fantastic way to further your expertise through data. The overall goal of this endeavor is to take unused information and make it accessible. Foursquare offers a good example. Originally focused primarily on gathering location information from its users, the popular location service now exports its data to third-party applications including Path and Instagram. The location app has done a great job of making location data accessible to developers.

Paint a Story with Data
With this approach in mind brands can examine what type of data they have access to and piece together a compelling story. If unsure about a concept it’s best to crowd source potential topics via social media or take data from an established audience  - i.e. sports or politics, and repurpose it in a new way. Approaching content creation from this perspective allows brands to showcase expertise and create a strong point of view supported by data.

Kudos to the Organizers and Presenters
Thanks to Distilled Seattle for organizing and Adria Saracion  and KaneJamison for sharing their expertise during the event.

Kane's Presentation

Data Makes Your Content Harder, Better, Faster, and Stronger from Kane Jamison

[Photo courtesy of kidsturncentral]

Discovering Sparks of Brilliance - Ignite Seattle 19 Recap

Presentations are an art form. When done well presenters can captivate an audience and inspire action. On the flipside however, poorly executed presentations often bore and frustrate those within earshot. This past Wednesday I had the pleasure of checking out  Ignite  – a Seattle born educational event focused on highlighting stellar presentations. Ignite prides itself in harnessing “condensed creativity.” The organization accomplishes this goal by implementing a five-minute stage rule for all of its presenters and limiting them to only 20 slides, which automatically rotate after 15 seconds. For anyone who has sat through a dry and long drawn out slide presentation, these rules seem like a gift from God.

Topics at the event ranged from motivational speeches about overcoming life challenges to acquiring new skills. There were also a few quirky ones such as “Mapping the United States of Starbucks” and “How I got seriously hurt at summer camp, and ended up meeting Donnie and Marie instead.” While there was not an official grand narrative that connected the presentations, most of the talks centered on the importance of human connectivity and discovering your passion. A few of my favorites included:

Jonathon Colman - Surviving as an Introvert in an Extroverted World
Wendy Hinman - We’re Gonna Die
Lindsay Sharma -What do Swaziland, Papua New Guinea and the United States have in common?
Adam Philipp - NETWORKING, the RPG
Forest Gibson - How to make a viral video (and why it’s not easy)
Kate Bergstrom - Online Dating Tips I Have Learned After Meeting Over 100 Men
Andrew Dumont - Projects: From Idea to Launch and Beyond
Sara McNally - How the downturn made me a small business owner (and why it was a good idea)
James Davenport - Mapping the United States of Starbucks
Geraldine DeRuiter - Sharing Personal News Online

Overall the event was outstanding. It showcased some of the region’s brightest talent and highlighted the essence of great storytelling. To relive the magic, check out some of the  tweets I curated from the event. Videos of the presentations will also be available online in the coming weeks on Ignite’s video page.

For all the latest info about Ignite Seattle, visit www.igniteseattle.com and follow them on Twitter at  @ignitesea. The next Ignite Seattle is May 16th. See you there!

[Photo courtesy of Ignite Seattle]

SMC Seattle Looks Ahead at Social in 2013

SMC Seattle started off the year with a bang on Tuesday by hosting "What's Hot a Look Into Social and Digital Media in 2013." The event took place at the Social and offered Seattle's social media community a chance to reflect on the past year and discuss what was in store for 2013. To help with the conversation, SMC had a panel featuring representatives from Microsoft, Amazon, REI, the City of Seattle; PwC monitored the event. I've provided a list of the speaker's names and twitter handles at the end of the post.

2012
In a 1,000 Words
Taking a look back at the past year the panelists unanimously agreed that 2012 was the year of image based social media. Over the course of the year we watched the rise of two networks, Pinterest and Instgram. Both were notable for two different reasons. Pinterest came out of nowhere but became widely popular with women and retailers who found the site to be a perfect digital storefront. Instgram began its life as a well kept hipster secret but officially became mainstream after Facebook purchased the service. Image driven social media changed the digital landscape and allowed organizations to effectively deliver messages to audiences through photos. REI mentioned during the event that Pinterest has now become one of its top 10 traffic sources.

2013
An Expanded Tool Box
Social media measurement will continue to be vital for businesses in 2013 as they decide how to allocate  resources. With new social sites like Vine emerging frequently, it's becoming more important for community managers to be able to quickly analyze conversations and determine what's an effective platform for their brand. During the event PwC predicted that 2013 would be the end of "shiny object syndrome," hinting that many companies would be taking a step back to listen and optimize their digital efforts. The City of Seattle brought up a good point during the conversation stating, it's often impossible to be on every network out there. It's becoming increasingly important to understand where your audience is and the most effective means to deliver your message.

Organizations are also becoming less reliant on third party tools. Amazon mentioned its a strong believer in creating in-house social tools to help customers. REI is also a believer in developing tools internally. The outdoor retailer just recently developed its own social network titled REI 1440. The site is focused on user generated content (UGC) and integrates seamlessly with other networks. REI believes that UGC will become increasingly important for companies in the future as they further cultivate relationships with customers.

Creating Connections
People are increasingly interacting with brands online to receive support. This unique touch point is providing brands with the opportunity to market themselves and cultivate relationships with customers. Microsoft mentioned that relationships are important with customers because it increases the level of trust and authenticity. When done correctly, this type of interaction can lead to better services and sales.

As the only government representative on the panel, the City of Seattle offered valuable insight into how its using social to help citizens. An early adopter, the city has seen its efforts evolve from blasting content to fostering dialogue and listening to citizens about their concerns. The city hopes to utilize social to allow for people to engage with government abroad and personalize it.

What's Next?
With new networks and expanded services already on the horizon, 2013 is shaping up to be an interesting year. Issues that I'm currently keeping my eye on are social search, video sharing, and influencer measurement tools For other great recaps, be sure to check out posts from Beth Evans and Kelsey Kaufman.

What are your thoughts for social in 2013 and what are you excited to see?

Panelist Info:
Sabra Schneider: Director of Electronic Communications, City of Seattle
@sabrak

Lulu Gephart: Manager of digital engagement, REI
@lux2

Lourdes Orive: Director of Community and Online Support, Microsoft
 @lorive

Moderator Info:
Dustin Johnson: Managing Director in PwC’s evolving Digital Change and Social Business practice
 @dustinjo


[Photo courtesy of Flickr user Emily Marsden]