Discovering Sparks of Brilliance - Ignite Seattle 19 Recap

Presentations are an art form. When done well presenters can captivate an audience and inspire action. On the flipside however, poorly executed presentations often bore and frustrate those within earshot. This past Wednesday I had the pleasure of checking out  Ignite  – a Seattle born educational event focused on highlighting stellar presentations. Ignite prides itself in harnessing “condensed creativity.” The organization accomplishes this goal by implementing a five-minute stage rule for all of its presenters and limiting them to only 20 slides, which automatically rotate after 15 seconds. For anyone who has sat through a dry and long drawn out slide presentation, these rules seem like a gift from God.

Topics at the event ranged from motivational speeches about overcoming life challenges to acquiring new skills. There were also a few quirky ones such as “Mapping the United States of Starbucks” and “How I got seriously hurt at summer camp, and ended up meeting Donnie and Marie instead.” While there was not an official grand narrative that connected the presentations, most of the talks centered on the importance of human connectivity and discovering your passion. A few of my favorites included:

Jonathon Colman - Surviving as an Introvert in an Extroverted World
Wendy Hinman - We’re Gonna Die
Lindsay Sharma -What do Swaziland, Papua New Guinea and the United States have in common?
Adam Philipp - NETWORKING, the RPG
Forest Gibson - How to make a viral video (and why it’s not easy)
Kate Bergstrom - Online Dating Tips I Have Learned After Meeting Over 100 Men
Andrew Dumont - Projects: From Idea to Launch and Beyond
Sara McNally - How the downturn made me a small business owner (and why it was a good idea)
James Davenport - Mapping the United States of Starbucks
Geraldine DeRuiter - Sharing Personal News Online

Overall the event was outstanding. It showcased some of the region’s brightest talent and highlighted the essence of great storytelling. To relive the magic, check out some of the  tweets I curated from the event. Videos of the presentations will also be available online in the coming weeks on Ignite’s video page.

For all the latest info about Ignite Seattle, visit www.igniteseattle.com and follow them on Twitter at  @ignitesea. The next Ignite Seattle is May 16th. See you there!

[Photo courtesy of Ignite Seattle]

Status Update - 2.17.13

Short post this week.


I'm...

Reading:
The Great Gatsby
The 4-Hour Workweek
The Elements of Content Strategy

Watching:
The New Normal
The Mindy Project
RuPaul's Drag Race
Amazing Race
1600 Penn

Playing:
Legend of Zelda: Skyward Sword

Learning:
HTML and CSS
Content strategy
Productivity tips
Life coaching and mentoring skills

Working On:
A personal website
Jumpstart 2013
Arranging coffee with "strangers" for info interviews
My next opportunity
An application for the Seattle Planning Commission
Running more often
A longer blog post

[Photo courtesy of Flickr user Frank Peters]

Adding Another Thread to the Web

Call it silly but I'm a believer in fulfilling childhood dreams. Unjaded by constraints of the real world, they often offer up a true look at the person we're meant to be and contain a grand narrative which helps inform the person we become as adults. Looking back at my own dreams, a few main themes emerge including technology, communications, storytelling, and helping others. This post explores my love for the web.

My fascination with the internet started in the 90s when my mom got our first computer. The amount of information available and ability to connect with others to exchange ideas resonated with me instantly. Shortly after discovering the web I began collecting Dragon Ball Z (DBZ) photos from sites and dreamed of creating a website to share my collection with friends and fellow DBZ enthusiasts around the world.

Like many things of the 90s, my full-time devotion to DBZ fizzled out in the 00s. After I entered Orting High School, my passions changed. I became interested in new activities like track, cross country, driving fast cars (see part 2 about my Maxima), and choir. Don't get me wrong, I'm still a HUGE DBZ fan; I could talk to you for days about the deep history and mythology of the series but given the year, I decided to reconfigure my dream to fit contemporary interests.

Thinking about my dream of creating a website through the lens of 2013, I decided it would be good to focus on my love for social media, networking, and photography. The site will serve as a central hub for me on the web and be an additional platform to share my thoughts about digital life and the vast world of communication. To accomplish this goal, I enrolled at the School of Visual Concepts (SVC) where I learned about copy writing in 2012. What drew me back to the school was its commitment to practical education and gritty real world vibe which made it feel accessible.

Despite not having touched HTML since I was an 8th grader at Sagahlie Middle School – formally Sagahlie Jr. High School, the language felt oddly familiar and was easy to pick up. After a month of developing the site, I'm excited to hit publish later this week! I'm also looking forward to continuing to learn more about HTML and other coding languages.

I never imagined myself wanting to learn more about computer languages but I'm slowly finding I actually enjoy the challenge of connecting the various pieces of code and appreciate the way it connects people with information. It's not the path I'd envisioned taking but like most things in life, it's sometimes better to take the long way around and enjoy the sights.



[Photo courtesy of Flickr user johnkay ]

SMC Seattle Looks Ahead at Social in 2013

SMC Seattle started off the year with a bang on Tuesday by hosting "What's Hot a Look Into Social and Digital Media in 2013." The event took place at the Social and offered Seattle's social media community a chance to reflect on the past year and discuss what was in store for 2013. To help with the conversation, SMC had a panel featuring representatives from Microsoft, Amazon, REI, the City of Seattle; PwC monitored the event. I've provided a list of the speaker's names and twitter handles at the end of the post.

2012
In a 1,000 Words
Taking a look back at the past year the panelists unanimously agreed that 2012 was the year of image based social media. Over the course of the year we watched the rise of two networks, Pinterest and Instgram. Both were notable for two different reasons. Pinterest came out of nowhere but became widely popular with women and retailers who found the site to be a perfect digital storefront. Instgram began its life as a well kept hipster secret but officially became mainstream after Facebook purchased the service. Image driven social media changed the digital landscape and allowed organizations to effectively deliver messages to audiences through photos. REI mentioned during the event that Pinterest has now become one of its top 10 traffic sources.

2013
An Expanded Tool Box
Social media measurement will continue to be vital for businesses in 2013 as they decide how to allocate  resources. With new social sites like Vine emerging frequently, it's becoming more important for community managers to be able to quickly analyze conversations and determine what's an effective platform for their brand. During the event PwC predicted that 2013 would be the end of "shiny object syndrome," hinting that many companies would be taking a step back to listen and optimize their digital efforts. The City of Seattle brought up a good point during the conversation stating, it's often impossible to be on every network out there. It's becoming increasingly important to understand where your audience is and the most effective means to deliver your message.

Organizations are also becoming less reliant on third party tools. Amazon mentioned its a strong believer in creating in-house social tools to help customers. REI is also a believer in developing tools internally. The outdoor retailer just recently developed its own social network titled REI 1440. The site is focused on user generated content (UGC) and integrates seamlessly with other networks. REI believes that UGC will become increasingly important for companies in the future as they further cultivate relationships with customers.

Creating Connections
People are increasingly interacting with brands online to receive support. This unique touch point is providing brands with the opportunity to market themselves and cultivate relationships with customers. Microsoft mentioned that relationships are important with customers because it increases the level of trust and authenticity. When done correctly, this type of interaction can lead to better services and sales.

As the only government representative on the panel, the City of Seattle offered valuable insight into how its using social to help citizens. An early adopter, the city has seen its efforts evolve from blasting content to fostering dialogue and listening to citizens about their concerns. The city hopes to utilize social to allow for people to engage with government abroad and personalize it.

What's Next?
With new networks and expanded services already on the horizon, 2013 is shaping up to be an interesting year. Issues that I'm currently keeping my eye on are social search, video sharing, and influencer measurement tools For other great recaps, be sure to check out posts from Beth Evans and Kelsey Kaufman.

What are your thoughts for social in 2013 and what are you excited to see?

Panelist Info:
Sabra Schneider: Director of Electronic Communications, City of Seattle
@sabrak

Lulu Gephart: Manager of digital engagement, REI
@lux2

Lourdes Orive: Director of Community and Online Support, Microsoft
 @lorive

Moderator Info:
Dustin Johnson: Managing Director in PwC’s evolving Digital Change and Social Business practice
 @dustinjo


[Photo courtesy of Flickr user Emily Marsden]